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Estimating with Expertise: Turning Precision into Profit in the Roofing Industry
Expert estimating in roofing boosts profits and builds trust. Discover how to elevate your bids with precision and transparency.
John Kenney
Dec 29, 20253 min read


Mastering the Numbers: A Financial Guide for Roofing Contractors
Smart roofing contractors rely on financial statements to price right, manage cash, and grow stronger. Learn how to make the numbers work
John Kenney
Dec 15, 20253 min read


The Estimating Edge: Should Roofing Contractors Go In-House or Outsource?
Choosing between in-house and outsourced estimating could define your roofing company’s success. Learn which model gives you the edge.
John Kenney
Dec 1, 20253 min read


Unlocking the Secret to Growth: Why Roofing Contractors Must Embrace Service as a Strategic Powerhouse
Service is roofing’s hidden growth engine. Learn how to turn your service department into a profit powerhouse built for longevity.
John Kenney
Nov 17, 20253 min read


Unit Cost Estimating in Residential Roofing: Clarity, Accuracy, and Confidence for Contractors and Homeowners
Unit cost estimating gives roofing contractors precision and flexibility—key to winning trust, jobs, and sustainable profits.
John Kenney
Nov 3, 20253 min read


Building It Right the First Time: The Critical Role of Construction Submittals in Roofing Projects
Mastering roofing submittals ensures safety, prevents delays, and upholds design standards—key to successful project execution.
John Kenney
Oct 20, 20253 min read


Mastering the Psychology of Selling in Roofing: Why Customers Really Buy
Learn why homeowners really buy roofs—and how trust, emotion, and value perception drive perception drive sales in today’s roofing industry.
John Kenney
Oct 6, 20253 min read


Unlocking Profitability: Using Analytics in Your Roofing Contracting Business
Roof smarter, not harder. Discover how roofing contractors use analytics to boost margins, customer satisfaction, and long-term success.
John Kenney
Aug 18, 20253 min read


Why Business Development is Not the Same as Marketing or Sales—Especially in Roofing
Roofing growth starts with more than sales—it starts with business development. Learn how to build strategy and partnerships that last.
John Kenney
Aug 4, 20253 min read


Finding the Right Sales Methodology for Roofing Success
Choosing the right roofing sales strategy boosts close rates, trust, and profit. Learn the best approach for your team and your clients.
John Kenney
Jul 21, 20254 min read


Optimizing Forecasting and Pipeline Management for Roofing Revenue Growth
Unlock roofing revenue growth by mastering forecasting and pipeline management. Track leads, predict sales, and boost profit predictability.
John Kenney
Jun 30, 20253 min read


Transforming Your Roofing Business into a Beacon of Customer-Centric Excellence
In today's competitive market, the success of roofing companies increasingly hinges on being profoundly customer-centric. This article...
John Kenney
Aug 15, 20242 min read


Building a Winning Sales Culture
The sales culture of your company can make or break your business. Engraining a healthy sales culture into your company will attract top...
John Kenney
Aug 19, 20225 min read
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