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Unlocking the Secret to Growth: Why Roofing Contractors Must Embrace Service as a Strategic Powerhouse
Service is roofing’s hidden growth engine. Learn how to turn your service department into a profit powerhouse built for longevity.
John Kenney
Nov 173 min read


Unit Cost Estimating in Residential Roofing: Clarity, Accuracy, and Confidence for Contractors and Homeowners
Unit cost estimating gives roofing contractors precision and flexibility—key to winning trust, jobs, and sustainable profits.
John Kenney
Nov 33 min read


Building It Right the First Time: The Critical Role of Construction Submittals in Roofing Projects
Mastering roofing submittals ensures safety, prevents delays, and upholds design standards—key to successful project execution.
John Kenney
Oct 203 min read


Mastering the Psychology of Selling in Roofing: Why Customers Really Buy
Learn why homeowners really buy roofs—and how trust, emotion, and value perception drive perception drive sales in today’s roofing industry.
John Kenney
Oct 63 min read


From Roofer to Supervisor: Mastering the Transition on the Jobsite
Promoted from roofer to supervisor? Learn the leadership tools, communication tips, and team strategies you need to succeed on the roof.
John Kenney
Sep 223 min read


Crunching the Numbers: What Roofing Crew Leaders Need to Know About Profitability
Roofing foremen who know the numbers drive bigger profits. Learn how field leaders impact costs, production, and company success.
John Kenney
Sep 83 min read


Unlocking Profitability: Using Analytics in Your Roofing Contracting Business
Roof smarter, not harder. Discover how roofing contractors use analytics to boost margins, customer satisfaction, and long-term success.
John Kenney
Aug 183 min read


Why Business Development is Not the Same as Marketing or Sales—Especially in Roofing
Roofing growth starts with more than sales—it starts with business development. Learn how to build strategy and partnerships that last.
John Kenney
Aug 43 min read


The Power of Augmented Reality in the Roofing Industry
Augmented reality is transforming roofing with 3D visualizations, AR-based training, and smarter estimates. See what it can do for your team
John Kenney
Jul 73 min read


Optimizing Forecasting and Pipeline Management for Roofing Revenue Growth
Unlock roofing revenue growth by mastering forecasting and pipeline management. Track leads, predict sales, and boost profit predictability.
John Kenney
Jun 303 min read


Mastering Project Risk Management in Roofing
Master roofing project risk management with this guide. Identify, respond to, and mitigate risks before they disrupt your schedule or profit
John Kenney
Jun 163 min read


Mastering Frontline Supervision in Roofing: 20 Essential Skills for Field Leaders
From communication to conflict resolution—discover the 20 essential skills every roofing supervisor must master to lead high-performing crew
John Kenney
Jun 23 min read


Empowering Roofing Foremen with Modern Leadership Skills
Modern roofing foremen need more than skills—they need leadership. Learn what competencies turn field supervisors into effective leaders.
John Kenney
May 263 min read


Smart Recruitment Strategies for Roofing Companies
Learn the latest roofing recruitment strategies for 2025 to attract skilled labor, increase diversity, and build a long-term workforce pipel
John Kenney
May 123 min read


Mastering Data in Roofing: The Key to Success in 2025
Roofing contractors can reduce rework and improve profit by mastering data strategy in 2025. Here's how to put your data to work.
John Kenney
May 14 min read


Building a Future-Ready Roofing Business Through Operational Excellence
Discover how operational excellence helps roofing contractors grow profitably in 2024 with updated systems, leadership, and efficiency.
John Kenney
Apr 213 min read


Resilience Under Pressure: The U.S. Roofing Industry Outlook Amid Tariffs and Labor Uncertainty
The 2025 U.S. roofing outlook reveals rising costs, labor instability, and early economic warning signs. What Contractors should know.
John Kenney
Apr 75 min read


The Importance of Effective Project Management in Roofing
Discover the importance of project management in roofing and how skilled managers can avoid common pitfalls like delays and cost overruns.
John Kenney
Dec 2, 20244 min read


Mastering Sales and Sales Management in the Roofing Industry
Explore the essentials of sales and sales management, from customer insights to building a high-performing sales team in today’s competitive
John Kenney
Nov 18, 20244 min read


The Importance of Accurate Estimates in Construction
Accurate estimates are vital in construction. Discover the key steps in the estimation process to ensure project success and financial viabi
John Kenney
Nov 4, 20244 min read
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