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Unlocking the Secret to Growth: Why Roofing Contractors Must Embrace Service as a Strategic Powerhouse
Service is roofing’s hidden growth engine. Learn how to turn your service department into a profit powerhouse built for longevity.
John Kenney
Nov 173 min read


Unit Cost Estimating in Residential Roofing: Clarity, Accuracy, and Confidence for Contractors and Homeowners
Unit cost estimating gives roofing contractors precision and flexibility—key to winning trust, jobs, and sustainable profits.
John Kenney
Nov 33 min read


Building It Right the First Time: The Critical Role of Construction Submittals in Roofing Projects
Mastering roofing submittals ensures safety, prevents delays, and upholds design standards—key to successful project execution.
John Kenney
Oct 203 min read


Mastering the Psychology of Selling in Roofing: Why Customers Really Buy
Learn why homeowners really buy roofs—and how trust, emotion, and value perception drive perception drive sales in today’s roofing industry.
John Kenney
Oct 63 min read


Unlocking Profitability: Using Analytics in Your Roofing Contracting Business
Roof smarter, not harder. Discover how roofing contractors use analytics to boost margins, customer satisfaction, and long-term success.
John Kenney
Aug 183 min read


Why Business Development is Not the Same as Marketing or Sales—Especially in Roofing
Roofing growth starts with more than sales—it starts with business development. Learn how to build strategy and partnerships that last.
John Kenney
Aug 43 min read


Finding the Right Sales Methodology for Roofing Success
Choosing the right roofing sales strategy boosts close rates, trust, and profit. Learn the best approach for your team and your clients.
John Kenney
Jul 214 min read


The Power of Augmented Reality in the Roofing Industry
Augmented reality is transforming roofing with 3D visualizations, AR-based training, and smarter estimates. See what it can do for your team
John Kenney
Jul 73 min read


Optimizing Forecasting and Pipeline Management for Roofing Revenue Growth
Unlock roofing revenue growth by mastering forecasting and pipeline management. Track leads, predict sales, and boost profit predictability.
John Kenney
Jun 303 min read


Mastering Data in Roofing: The Key to Success in 2025
Roofing contractors can reduce rework and improve profit by mastering data strategy in 2025. Here's how to put your data to work.
John Kenney
May 14 min read


Mastering Sales and Sales Management in the Roofing Industry
Explore the essentials of sales and sales management, from customer insights to building a high-performing sales team in today’s competitive
John Kenney
Nov 18, 20244 min read


Building a Winning Sales Culture
The sales culture of your company can make or break your business. Engraining a healthy sales culture into your company will attract top...
John Kenney
Aug 19, 20225 min read
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