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Building It Right the First Time: The Critical Role of Construction Submittals in Roofing Projects
Mastering roofing submittals ensures safety, prevents delays, and upholds design standards—key to successful project execution.
John Kenney
Oct 20, 20253 min read


Mastering the Psychology of Selling in Roofing: Why Customers Really Buy
Learn why homeowners really buy roofs—and how trust, emotion, and value perception drive perception drive sales in today’s roofing industry.
John Kenney
Oct 6, 20253 min read


From Roofer to Supervisor: Mastering the Transition on the Jobsite
Promoted from roofer to supervisor? Learn the leadership tools, communication tips, and team strategies you need to succeed on the roof.
John Kenney
Sep 22, 20253 min read


Crunching the Numbers: What Roofing Crew Leaders Need to Know About Profitability
Roofing foremen who know the numbers drive bigger profits. Learn how field leaders impact costs, production, and company success.
John Kenney
Sep 8, 20253 min read


Unlocking Profitability: Using Analytics in Your Roofing Contracting Business
Roof smarter, not harder. Discover how roofing contractors use analytics to boost margins, customer satisfaction, and long-term success.
John Kenney
Aug 18, 20253 min read


Why Business Development is Not the Same as Marketing or Sales—Especially in Roofing
Roofing growth starts with more than sales—it starts with business development. Learn how to build strategy and partnerships that last.
John Kenney
Aug 4, 20253 min read


Finding the Right Sales Methodology for Roofing Success
Choosing the right roofing sales strategy boosts close rates, trust, and profit. Learn the best approach for your team and your clients.
John Kenney
Jul 21, 20254 min read


The Power of Augmented Reality in the Roofing Industry
Augmented reality is transforming roofing with 3D visualizations, AR-based training, and smarter estimates. See what it can do for your team
John Kenney
Jul 7, 20253 min read


Optimizing Forecasting and Pipeline Management for Roofing Revenue Growth
Unlock roofing revenue growth by mastering forecasting and pipeline management. Track leads, predict sales, and boost profit predictability.
John Kenney
Jun 30, 20253 min read


Mastering Project Risk Management in Roofing
Master roofing project risk management with this guide. Identify, respond to, and mitigate risks before they disrupt your schedule or profit
John Kenney
Jun 16, 20253 min read


Mastering Frontline Supervision in Roofing: 20 Essential Skills for Field Leaders
From communication to conflict resolution—discover the 20 essential skills every roofing supervisor must master to lead high-performing crew
John Kenney
Jun 2, 20253 min read


Empowering Roofing Foremen with Modern Leadership Skills
Modern roofing foremen need more than skills—they need leadership. Learn what competencies turn field supervisors into effective leaders.
John Kenney
May 26, 20253 min read


Smart Recruitment Strategies for Roofing Companies
Learn the latest roofing recruitment strategies for 2025 to attract skilled labor, increase diversity, and build a long-term workforce pipel
John Kenney
May 12, 20253 min read


Mastering Data in Roofing: The Key to Success in 2025
Roofing contractors can reduce rework and improve profit by mastering data strategy in 2025. Here's how to put your data to work.
John Kenney
May 1, 20254 min read


Building a Future-Ready Roofing Business Through Operational Excellence
Discover how operational excellence helps roofing contractors grow profitably in 2024 with updated systems, leadership, and efficiency.
John Kenney
Apr 21, 20253 min read


Resilience Under Pressure: The U.S. Roofing Industry Outlook Amid Tariffs and Labor Uncertainty
The 2025 U.S. roofing outlook reveals rising costs, labor instability, and early economic warning signs. What Contractors should know.
John Kenney
Apr 7, 20255 min read


Legal Drone Operation: What Every Roofing Contractor Needs to Know
Explore the benefits of drone use in roofing and get the latest updates on U.S. and Canadian regulations and licensing in 2025.
John Kenney
Apr 7, 20253 min read


Maximizing Revenue from Every Roofing Service Call: The Key to Success
Maximizing revenue from each service call is crucial for business growth and profitability in the roofing industry. While many roofing...
John Kenney
Jan 2, 20254 min read


Effective Risk Management in Roofing
Like the broader construction sector, the roofing industry has evolved significantly over the decades. In the 1990s, construction...
John Kenney
Dec 16, 20244 min read


The Importance of Effective Project Management in Roofing
Discover the importance of project management in roofing and how skilled managers can avoid common pitfalls like delays and cost overruns.
John Kenney
Dec 2, 20244 min read
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