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Boost Close Rates by Simplifying Your Sales Process
Roofing sales teams often lose deals because their process overwhelms clients with technical jargon, inconsistent communication, and disorganized proposal delivery. This article outlines the simplified sales workflows that increase homeowner confidence and improve closing performance.
John Kenney
Apr 212 min read


Proposal Psychology: Why Homeowners Choose One Bid Over Another
Discover the behavioral triggers that influence homeowner roofing decisions and learn how proposal clarity, structure, options, and communication increase close rates and margins.
John Kenney
Mar 252 min read


The Hidden Revenue Engine: Building a Profitable Service & Repair Division
Learn how roofing contractors can turn service and repair work into a high-margin revenue engine using structured pricing, SOPs, technician training, and performance metrics.
John Kenney
Mar 52 min read


Digital Field Management: What Every Crew Leader Needs to Run Smarter Jobs
The roofing industry is changing fast—and the days of running a crew with a clipboard, a pen, and yesterday’s notes are gone. Today’s most successful roofing contractors are giving their field leaders digital tools that help them plan better, communicate faster, document more accurately, and eliminate costly mistakes before they hit the P&L. Embracing Digital Transformation in Roofing Digital field management isn’t just a “nice to have” anymore. It’s the difference between pr
John Kenney
Feb 233 min read


AI-Enhanced Production Planning: How Smart Tools Help Roofing Contractors Prevent Delays
Production delays are costly. See how AI-powered planning tools help roofing contractors forecast better and avoid schedule disruptions.
John Kenney
Feb 22 min read


Fix Your Labor Strategy: Workforce Planning Tactics Roofing Contractors Ignore
Weak labor planning kills roofing profits. Here are the workforce strategies contractors ignore—and how to fix them.
John Kenney
Jan 214 min read


New Year, New Margins: How Roofing Contractors Should Evaluate Their Break-Even Point
New year, new margins. Reset your roofing break-even point and protect your profit in the year ahead.
John Kenney
Jan 63 min read


Resilience Under Pressure: The U.S. Roofing Industry Outlook Amid Tariffs and Labor Uncertainty
The 2025 U.S. roofing outlook reveals rising costs, labor instability, and early economic warning signs. What Contractors should know.
John Kenney
Apr 7, 20255 min read


COTNEY CONSULTING GROUP WELCOMES ROOFERSCOFFEESHOP® AS AN AFFINITY PARTNER
Tampa, Florida, March 22, 2021 – Cotney Consulting Group is excited to announce that RoofersCoffeeShop (RCS) is now an affinity partner....
John Kenney
May 24, 20222 min read
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